PhDr. Oliver Scharfenberg’s The AI Visibility Playbook examines widely circulated assertions regarding GEO and can be downloaded at no cost.
DUBAI, DUBAI, UNITED ARAB EMIRATES, October 2, 2026 /EINPresswire.com/ — The Syntharis Group, a consultancy based in Dubai specializing in AI visibility and search, is now offering The AI Visibility Playbook, authored by its founder and CEO PhDr. Oliver Scharfenberg, as a complimentary download. This publication spans over 200 pages and scrutinizes commonly repeated assertions about Generative Engine Optimization (GEO), the discipline of ensuring companies appear in answers produced by AI platforms like ChatGPT, Gemini, Claude, and Perplexity. The guide is accessible at www.syntharis.group.
Among the assertions the book examines is that search engines are becoming less relevant. It references a Graphite analysis of Similarweb data from over 40,000 large US websites, which showed organic search traffic dropping roughly 2.5 percent year-over-year, in contrast to the 25 to 60 percent declines frequently cited. The book argues that GEO extends search engine optimization instead of supplanting it: crawlable pages, clear architecture, and valuable content continue to be essential for both AI-generated responses and conventional search rankings.
The playbook also tackles strategies that concentrate on a single AI platform. It cites a 2026 report from Goodie, an AI search analytics firm, which examined 41 business-to-business brand websites. It found that ChatGPT’s portion of measurable AI referrals declined from 89% to 63% over approximately eight months, whereas Claude’s share increased from 1.4% to 18.5%. Other research employing alternative methodologies still indicates ChatGPT
