This new business volume offers a hands-on framework to help brands become understood, retrieved, mentioned, and cited within AI-generated responses.
“Search visibility today isn’t just about where a page ranks. It’s also about whether an AI system recognizes who you are and trusts your information.”— Jose Zuma, Author of AI Visible and Founder of BrandVirality
AI visibility expert, tech entrepreneur, and author Jose Zuma, the professional alias of José Zúñiga, has launched “AI Visible,” a hands-on business book detailing how organizations can boost their visibility as more consumers turn to artificial intelligence systems to investigate brands, compare options, and assess expertise.
The book defines AI visibility as the practice of ensuring a company, product, or individual is clearly understood, retrieved, mentioned, cited, and recommended within AI-generated responses. It explores how AI visibility complements established search engine optimization and generative engine optimization, often referred to as GEO.
“For years, businesses have focused on where they rank in search results,” Zuma remarked. “Now, they also need to consider whether an AI system grasps who they are, what they provide, and why their data deserves to be seen as trustworthy.”
“AI Visible” is tailored for founders, executives, marketing professionals, agencies, software firms, and professional-services organizations. The book delivers a pragmatic framework for navigating AI-assisted discovery across platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google’s AI search features.
Subjects addressed in the book include entity positioning, site architecture, content clarity, third-party endorsements, customer feedback, independent media, podcasts, video, and relevant online groups. The book details how these components can build a sharper, more credible, and more uniform public record for a business, product, or professional.
The book also describes how organizations can pinpoint the AI platforms, questions, and commercial prompts that shape buyer decisions. Measurement topics encompass citation rate, AI share of voice, branded search demand, referral traffic, and the uniformity of brand representation across various AI systems.
A dedicated segment presents a focused 90-day implementation plan aimed at guiding organizations from an initial AI visibility audit to consistent execution across technical, editorial, and reputation-building efforts.
“AI visibility isn’t about repeating a keyword or churning out large amounts of generic content,” Zuma said. “The goal is to make a business clear, valuable, and well-supported across the sources that people and AI systems might consult.”
Zuma brings over 15 years of expertise in building software, designing digital products, and managing development teams. He now channels that technical and product background into AI visibility, practical artificial intelligence integration, and creating systems that help organizations become findable and accurately portrayed in AI-generated answers.
He serves as the founder and CEO of BrandVirality, a Delaware-based AI visibility software company that is developing a platform to help organizations track, measure, and enhance their presence across search engines and AI-generated responses.
By merging technical structure, content strategy, digital reputation, and external validation, “AI Visible” positions AI visibility as a measurable business discipline rather than a fleeting marketing tactic. The book frames AI visibility as an added dimension of brand, search, reputation, and technical strategy that enhances current marketing practices.
“AI Visible” is available for purchase through Amazon. Additional details about the book, its framework, and its author can be found at JoseZuma.com.
About AI Visible
“AI Visible” is a practical business manual focused on discoverability, authority, and trust within AI-assisted search and recommendation settings. It provides strategies for helping organizations become more clearly understood, retrieved, mentioned, cited, and recommended while still supporting conventional search visibility.
The book examines the technical, editorial, and reputation signals that shape how companies, products, and professionals are depicted across AI-generated answers.
About Jose Zuma
Jose Zuma is a technology entrepreneur, software developer, author, and AI visibility specialist. With more than 15 years of experience building software, creating digital products, and leading development teams, he applies that foundation to AI visibility, artificial intelligence integration, and digital growth strategy.
Zuma is the author of “AI Visible” and the founder and CEO of BrandVirality, a Delaware-incorporated AI visibility software company. His work centers on helping organizations become more discoverable, accurately represented, cited, and recommended across search engines and AI-generated answers.
Jose Zuma
Jose Zuma
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