Southfield, MI – This month, as Sky Bird marks half a century in business, the firm is rolling out a major new national awareness effort aimed at advocating for, backing, and advancing the travel advisor profession throughout North America. Built around the tagline #WhyUseATravelAgent, this program seeks to bring travel professionals together, boost public understanding, and highlight the essential function travel advisors serve in today’s increasingly complicated travel landscape.
With geopolitical instability, flight cancellations, shifting entry protocols, and changing global conditions continuing to affect tourists everywhere, Sky Bird is urging travel agencies, advisors, and sector collaborators to jointly emphasize the benefits of consulting a reliable travel expert.
As a component of this effort, Sky Bird has developed customizable promotional materials, social media graphics, educational content, and supporting resources that agencies can tailor with their own logos and distribute to their customers.
“For five decades, Sky Bird has stood alongside the travel advisor community, and we feel the time is right to spearhead a wider industry conversation about the genuine worth travel advisors bring to travelers on a daily basis,” said Norman Knowles, CEO of Sky Bird. “When disruptions occur, travelers quickly understand that technology by itself cannot replace experience, advocacy, guidance, and personal assistance. This campaign is about uniting the sector to remind travelers that professional travel advisors remain one of the most vital assets in travel.”
The initiative also underscores Sky Bird’s enduring dedication to the travel advisor field. Over the last 50 years, Sky Bird has assisted agencies nationwide with exclusive airfare offerings, cutting-edge booking systems, worldwide airline connections, around-the-clock expert help, and its own WINGS Booking Platform.
“Travel advisors form the foundation of this sector, and they deserve more visibility, stronger backing, and more support,” said Arvin Shah, Chairman of Sky Bird. . “As we commemorate our 50th anniversary, we decided to mark this achievement by introducing a program that mirrors our long-term dedication to the travel advisor community. We are proud to help drive initiatives that strengthen the profession, boost its worth, and encourage its ongoing expansion across North America.”
About Sky Bird Travel
Marking 50 years of sector leadership, Sky Bird ranks as one of North America’s premier airline consolidators, offering travel professionals exclusive airfare deals, advanced booking technology, worldwide airline collaborations, and committed assistance. Through its proprietary WINGS Booking Platform, Sky Bird delivers travel agencies access to competitive airfare options, NDC content, multi-GDS capabilities, and 24/7 expert support. Sky Bird serves travel professionals throughout the United States via a network of domestic and international branches and collaborations with over 100 global airline partners.
For more information, visit www.skybirdtravel.com.
Media Contact:
Contact Person: Priya Chhabra
Company: Sky Bird / Sky Vacations
Email: priya@skyvacations.net
Phone: +1 248 653 1618
City: Southfield
State: MI
Country: USA




