Pianist, composer, and breathwork instructor Chad Lawson. Photo courtsey of Decca Records US.
The campaign arrives alongside Lawson’s new album, hush, out September 11 on Decca Records US
LOS ANGELES, CA, UNITED STATES, September 11, 2026 /EINPresswire.com/ — Chad Lawson, a pianist and composer, has launched Find Your Hush, a wellness campaign aimed at children and their families for the back-to-school season, created in collaboration with Gabb Music. Instead of treating the new school year as something to just get through, the campaign encourages a slower, more settled transition. Elements of this initiative are available in the Gabb Music + app and across Gabb’s family communications through the end of September.
The campaign centers on The Hush Space, a dedicated wellness area within Gabb Music+ that becomes active on September 11 alongside the album. Within this space, families can access Lawson’s latest album, a video greeting from Lawson, and specially curated playlists tailored to different parts of the school day—sleep, focus, homework mode, and the after-school wind-down.
“As a dad, I’m constantly reminding my boys that they don’t have to have everything figured out yet. There are so many things kids are being asked to carry before they’ve even had the chance to just be kids, and I love that Gabb gives them a way to find a little quiet for themselves, before they start feeling like they have to be 21 before they’re 12.” said Lawson of the partnership.
When the campaign goes live, Gabb Wireless’s wallpaper channel will feature an affirmation drop. Additionally, Gabb Wireless’s family newsletter and blog will provide parents with advice on helping a child begin the school year feeling grounded. Families can also explore The Hush Space via Gabb Wireless’s newsletter content, which includes a Build Your Hush Kit—an activity that invites kids to do three things for themselves: compile a personal calming playlist, design a quiet corner at home, and pick one word that represents their school year.
The campaign started with a question rather than a product. In August, the Gabb Music channel asked children what they do to calm their minds before heading to school. The responses were honest and specific:
Playing familiar slow songs they know by heart, so nothing catches them off guard.
Shutting their eyes and taking deep breaths to manage first-day-of-school jitters.
Following a self-care routine the night before and letting others know they’re not by themselves.
Reminding themselves that everything will turn out fine.
These replies, along with others, appear throughout the campaign to help kids discover methods of finding their own calm.
“Back to school is always a transition time for Gabb Wireless families. Partnering with Chad Lawson and giving them ideas through our Find Your Hush Gabb Music campaign highlights the uniqueness of our music streaming service that was built specifically for kids and families” -Kerri Fox-Metoyer, Head of Entertainment Services, Gabb Wireless
Find Your Hush follows the release of hush, Lawson’s newest album on Decca Records US. The album was preceded by four singles: held by evening on July 10, room enough on July 31, she (still) on August 21, and the gentle undoing, for solo piano, on September 10. The full album drops on September 11. The Hush Space will remain accessible within Gabb Music+ until the end of September.
About Chad Lawson
Chad Lawson is a pianist and composer signed to Decca Records US, with over 1.3 billion streams, an RIAA Gold-certified single, and two albums charting simultaneously on Billboard Classical. He is a Steinway Artist. He serves as the World Federation for Mental Health’s Representative to the WHO Regional Office for the Americas and as treasurer of the organization’s executive committee. He also composed The Light Within, the official theme song for World Mental Health Day—the first ever written for that day by a musician. Lawson holds a double certification in breathwork through Yoga Alliance-accredited training and is deeply committed to mindfulness, meditation, and wellbeing. He has led meditation, music, and breathwork sessions at Stanford, Emory, Auburn, and Indiana University, as well as for Nike, Amazon, Peloton, and Thrive Global. He hosts Calm It Down, a podcast about stress and anxiety that has amassed over seven million downloads. His work has been covered by NPR, CBS Sunday Morning, Forbes, and Rolling Stone.
About Gabb Wireless
Gabb Wireless is a groundbreaking leader in technology designed for children. The company’s mission is to help parents empower kids through music streaming and phones built specifically for young users. Its products are crafted so that parents can guide children toward being their best selves and living fully beyond the screen. Kids should not be weighed down by the negative impacts of technology that wasn’t created with them as the primary focus, rather than an afterthought. Gabb Wireless is built for kids to give parents peace of mind.
Follow Chad Lawson's music and latest releases on Spotify and YouTube.
Find out more about Gabb Music HERE.
Benjamin W. Decker
BWDPR
bwd@bwd-pr.com
