This specialized distinction highlights Zimetrics’ expertise in designing, building, and managing production-ready solutions throughout the full AdTech and MarTech lifecycle.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build …”— Ken Weiner, CTO, GumGumAUSTIN, TX, UNITED STATES, August 12, 2026 /EINPresswire.com/ — Zimetrics, a digital solutions engineering firm focused on data platforms, AI systems, and AdTech infrastructure, announced today that it has earned the AWS Advertising & Marketing Technology Competency. This designation, reserved for a select group of global AWS partners, acknowledges Zimetrics’ established history of engineering large-scale data platforms, real-time AI engines, and privacy-compliant cloud architectures.
Zimetrics acts as an engineering partner for leading agencies, publishers, AdTech innovators, and brand marketers—modernizing outdated data pipelines, deploying predictive campaign models, and opening up new revenue opportunities through durable, future-proof infrastructure.
The competency recognition covers four distinct sub-categories: Digital Customer Experience, Audience & Customer Data Management, Ad Intelligence & Measurement, and Privacy-Enhanced Data Collaboration. This reflects Zimetrics’ comprehensive ability to drive first-party data activation, identity resolution, and cross-channel measurement at enterprise scale.
THE ENGAGEMENTS THAT EARNED THE DESIGNATION
The AWS competency evaluation was grounded in audited, client-driven deployments across three core areas: Real-Time Contextual Intelligence, Privacy-Enhanced Audience Infrastructure, and First-Party Identity & Clean Room Platforms:
1. Real-Time Contextual Intelligence at Scale
Developed and expanded a real-time contextual classification engine to examine page-level and video content across billions of daily impressions, powering the contextual intelligence platform. This solution provides brand-safe, cookie-free targeting signals by integrating NLP, computer vision, and AWS-native data services—classifying over 3 billion daily ad impressions in production with 90%+ IAB category accuracy. The engagement also extended into attention measurement analytics, allowing growth into CTV and omnichannel brand safety at a scale that significantly impacts advertisers.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build a system that scales to billions of impressions while delivering signal quality that actually moves the needle for advertisers. They have been an exceptional engineering partner across our AI and data platform investments.”
— Ken Weiner, CTO, GumGum
2. Privacy-Enhanced Audience Infrastructure
Built a privacy-preserving audience segmentation and targeting infrastructure for a mobile advertising platform, enabling effective audience delivery in a post-IDFA, cookieless environment without relying on third-party identifiers. The solution uses on-device processing, cohort-based targeting, and AWS Clean Rooms to allow clients to activate data collaboratively while ensuring full privacy compliance in regulated markets across Europe and North America—achieving a 30% reduction in ad operations overhead after consolidation.
3. Audience Intelligence – Identity Resolution & Data Clean Room Platform
Designed an end-to-end identity resolution and data clean room solution that allowed a leading publisher to establish a first-party audience intelligence platform on AWS. The solution unifies authenticated and anonymous signals, resolves identities across devices and environments, and enables privacy-safe data collaboration with brand partners—replacing fragmented third-party data dependencies with a durable, owned audience graph. The publisher now runs a scalable, first-party data business generating direct revenue through audience partnerships while maintaining full data sovereignty and regulatory compliance.
“The advertising technology industry is undergoing its deepest structural shift since programmatic as declining reliance on third-party cookies, identity fragmentation, and tightening privacy regulations reshape the digital advertising ecosystem. This competency reflects what our team has built at the coalface of those challenges: AdTech and MarTech solutions on AWS that are production-grade, privacy-compliant, and built to last. We are proud to earn this recognition alongside an exceptional set of global partners.”
— Gurvinder Chhatwal, Chief Growth Officer, Zimetrics
PROPRIETARY ACCELERATORS & PARTNER ECOSYSTEM
To help clients innovate at the speed demanded by today’s Advertising & Marketing Technology market, Zimetrics pairs deep engineering expertise with proprietary, purpose-built accelerators that shorten time-to-value across the entire data and AI lifecycle.
8nap AI – Governed Agentic AI & ML:
Speeds up the deployment of enterprise AI models by orchestrating Amazon Bedrock foundation models and custom Amazon SageMaker pipelines. The platform delivers real-time contextual classification, audience propensity scoring, and bid optimization with enterprise-grade guardrails, governance, and auditability required for high-throughput AdTech operations.
Data Activation Platform:
Pre-built pipelines for first-party data ingestion, enrichment, identity stitching, and clean room deployment on AWS, reducing time-to-activation for publishers and brands building owned audience capabilities.
Beyond AWS, Zimetrics works within a curated partner ecosystem—including Databricks, Snowflake, Salesforce, Adobe, Stripe, Anthropic, and MuleSoft—integrated on or alongside AWS. This allows advertisers, agencies, and publishers to build connected, multi-platform data ecosystems through a single, accountable engineering partner.
ABOUT ZIMETRICS
Zimetrics develops cloud-native data platforms, AI systems, and digital products that deliver measurable business results. Founded in 2015 and based in Pune, India, with U.S. operations, the company serves AdTech, MarTech, MedTech, FinTech, and Manufacturing clients globally.
As an AWS Advanced-Tier Partner with specialized competencies in both Advertising & Marketing Technology and Healthcare & Life Sciences—complemented by deep practices across leading data, AI, and enterprise ISV platforms—Zimetrics provides end-to-end engineering expertise across North America, Europe, and the Middle East.
Visit our AdTech, MarTech solution pages and discover how Zimetrics helps unify data, systems, and activation across the marketing stack to improve measurement, personalization, and campaign operations.
Aman Sinha
Zimetrics Technologies Private Limited
amans@zimetrics.com
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