Type Dynamics
Core Factors Type Dynamics offers MBTI practitioners an assessment tool that presents the 16 personality types through Jung’s eight cognitive processes.
Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences,”— Kris Kiler, President of Core FactorsTEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — Core Factors has unveiled Type Dynamics, an evaluation that provides the four-letter type code along with an individual’s configuration of Jung’s eight cognitive processes. This product was created by Mark Majors, Ph.D., a counseling psychologist who contributed to the Form M revision of the MBTI® and acted as Director of Research at the Center for Applications of Psychological Type. Type Dynamics is designed for coaches, consultants, and talent professionals who incorporate the 16 personality types into leadership and team development initiatives, and who aim to teach the model at the depth Jung described.
Cultivating leaders has long been an organizational imperative. What has shifted is the context in which those leaders are being prepared. Organizations that in previous years tasked leaders with maintaining stability are now requiring them to navigate conditions their training never covered, with teams confronting challenges that have no precedent.
McLean & Company’s HR Trends Report 2026, derived from 1,626 human resources and leadership respondents surveyed during autumn 2025, ranks developing leaders as the top organizational priority for the year, with enabling innovation coming in second—a jump from tenth place the prior year. Managing labor costs occupied the lowest position on that same list.
Innovation does not emerge from a strategic document. It arises when a leader can guide a team toward a decision while its members perceive the same situation in divergent ways. Before it becomes a strategic challenge, it is a matter of perception and judgment, and of whether individuals can continue collaborating with a colleague whose thought process they do not recognize.
Psychological type has served as the practical solution to that issue for more than five decades. It furnishes teams with precise terminology for how people vary in what they observe and how they assess it, with no type being superior to any other. What practitioners increasingly require is that terminology at a deeper level, and that depth resides in the eight cognitive processes Jung outlined, which the four-letter code encapsulates.
Type Dynamics incorporates these processes into the participant materials. The report is formatted as a workbook. It first introduces the four perception processes, followed by the four judgment processes, then reveals the participant’s four-letter code along with that person’s cognitive process pattern, concluding with all sixteen patterns for side-by-side comparison. Participants learn the framework initially, then examine their own results within that context.
The cognitive process findings are delivered to the practitioner in a separate report. The scores indicate which processes an individual uses most easily. These are not a measure of skill, and they require a trained practitioner to interpret them. Keeping these results on the practitioner report safeguards that interpretation and supplies the practitioner with material for sessions following the debrief. A client’s cognitive process outcomes may also deviate from what their type code would suggest. Such differences are common and reflect the individual’s development. It does not indicate that the type is wrong.
"Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences," stated Kris Kiler, President of Core Factors. "We created Type Dynamics so that participants can grasp the dynamic system of psychological type and apply the original Jungian model to matters such as communication, problem solving, decision making, and beyond. This interpersonal skill is what distinguishes high-performing leaders from others."
Type Dynamics evaluates the same sixteen types using the same four dichotomies, so existing training materials, frameworks, and interpretations remain directly applicable. What sets it apart is that the report itself explains the eight cognitive processes, rather than leaving the practitioner to create and deliver that explanation from their own resources.
This holds true across different delivery formats. In coaching, the cognitive process pattern gives a client and coach something to work on after the type conversation concludes. In workshops, the report can be completed in the room and taken home afterward. In team development, two colleagues who share the same four-letter code can still operate very differently, and the cognitive process results reveal where those differences lie.
Results reach participants via the Core Factors Participant Hub, where the material remains accessible between sessions, participants can read full descriptions of all sixteen types in addition to their own, and practitioners can activate Evidentra®, the Core Factors AI Coach Assistant, for clients who desire support in applying their results. The practitioner determines when results are released and which features are available.
Practitioners who incorporate psychological type into coaching engagements, leadership programs, or team development initiatives can apply for a complimentary Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes onboarding with a Core Factors account manager and the coursework required to administer the type assessments.
Practitioners using Type Dynamics can also distribute The 16 Personality Types: Profiles for Self-Discovery to participants. Authored by Cindy Paris, an MBTI Master Practitioner and certified professional coach, together with Kris Kiler, this book presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and concludes by linking the reader’s findings to the four areas where interpersonal skills develop. It is grounded in Jung’s theory of psychological type and shaped by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung’s Typology in Perspective, comments on the booklet: "This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung’s original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive."
Jerry Gilpin, President of the British Association for Psychological Type, calls it a clear introduction to the sixteen-type model derived from Jung’s writings, with profiles of each type written with warmth and nuance, and notes that it offered him new insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is now obtainable through Amazon, with other Amazon marketplaces priced in local currency. Readers working independently need no assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform aimed at practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners utilize Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio covers four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work across decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator identifies which emotional intelligence skills a person should develop first and guides that development. Social Dynamics addresses interaction styles and their applications in communication, collaboration, influence, and conflict. Career Path and Career Signals support career alignment through occupational fit mapping and values-based career planning.
Every assessment is backed by the Participant Hub, where participants access their results, reflect and set goals in My Journal, and, when enabled by the practitioner, receive developmental guidance from Evidentra®, the Core Factors AI Coach Assistant. Core Factors is founded on a commitment to psychometric integrity, ethical application, and practical results that serve both the practitioner and the people they develop.
MBTI is a registered trademark of The Myers-Briggs Company. Core Factors is not affiliated with or endorsed by The Myers-Briggs Company.
Kris Kiler
Core Factors
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