Sunday, September 13, 2026

Total MSK Solution Premieres at RosettaFest, Challenging the Fragmented Model of Employer MSK Care

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HealthMe, HURT! and OrthoForum Value Network integrate injury triage, care navigation, transparent pricing, and independent providers into a single, connected pathway.

NAPLES, FL, UNITED STATES, July 30, 2026 /EINPresswire.com/ — HealthMe (healthmedocs.com), the operating system for direct-pay healthcare, today introduced the Total MSK Solution, a collaboration with HURT! and OrthoForum Value Network (OVN) that links musculoskeletal (MSK) care from the point of injury all the way through full recovery within a single coordinated framework for self-funded employers, navigators, and benefits advisors.

MSK stands as one of the largest and most disjointed cost categories in employer healthcare. According to data from Business Group on Health and Evernorth, musculoskeletal spending now rivals cancer as a top-two employer cost driver, exceeding $400 billion annually in the United States. Employees often encounter delays and fragmented care, while employers bear costs that differ significantly based on the site of service, with minimal insight into price or outcome until after the claim is settled.

The Total MSK Solution (totalMSK.com) bridges this gap by linking three physician-led, physician-owned organizations into a unified pathway. HURT! delivers 24/7/365 injury triage, connecting injured employees to real orthopedic navigators within minutes instead of directing them to an emergency room. HealthMe’s direct-pay platform and CareNav navigation—including its AI care navigation assistant, Agent Dora—guides each case into transparent, bundled pricing and coordinates ongoing care. OVN, the largest physician-led, clinically integrated MSK network in the country, supplies the provider capacity, featuring over 6,000 surgeons and 5,000 physical therapists across more than 1,900 clinic locations in 48 states.

In a single real claims analysis, the Total MSK Solution achieved $600,000 in savings across 20 hip and 20 knee replacement procedures. This reduction stems from care directed to independent, physician-led ambulatory surgery centers, where orthopedic procedures cost 28 to 50 percent less than identical procedures performed at hospital outpatient departments.

"Employers have been told for years that MSK costs are simply high because the care is complex. The complexity is real, but the cost is not driven by complexity alone. It comes from injury triage, the provider network, and payment sitting in three separate systems that don't talk to each other, so no one is accountable for what the whole case costs. HURT!, OVN, and HealthMe built the Total MSK Solution so one team owns triage, network, and payment together, from the first call an employee makes to the final bill."
— Michael Havig, MD, Founder and CEO, HealthMe

“OVN exists because physician-owned, physician-led care delivers better outcomes at a lower cost than any model built from the outside in. As the nation’s largest physician-led MSK network, we bring the surgeons, physical therapists, and centers of excellence that make that promise real for injured employees. The Total MSK Solution puts our network behind HURT!’s triage and HealthMe’s transparent pricing, so patients reach the right physician faster and employers see the value our physicians have delivered for years.”
— Heath Kirschner, CEO, OrthoForum Value Network

“Most musculoskeletal injuries don’t require an emergency room. They require an orthopedic-trained clinician on the phone within minutes, giving someone a clear direction on where to go and how fast to get there. HURT! was built for that moment, whether the injury happens on a shift, at home, or on a field. Inside the Total MSK Solution, we’re the first human voice someone reaches at any hour, and that structure doesn’t stop at the first appointment. It follows the patient through recovery, inside one connected system rather than a series of handoffs no one is tracking”
— Brett Miller, MD, CEO and Co-Founder, HURT!

The Total MSK Solution at RosettaFest 2026
HealthMe, HURT!, and OVN are presenting sponsors of the MSK track at RosettaFest 2026, taking place July 29 to 31 in Nashville. The three companies will operate a booth on the exhibit floor and conduct seven sessions over two days in the Volunteer Mezzanine, addressing topics such as how a Total MSK Solution integrates into a self-funded health plan, the member experience, and the economic rationale behind the model. Speakers include Michael Havig, MD (HealthMe), Brett Miller, MD (HURT!), Heath Kirschner (OVN), David Comiskey (HealthMe), and Troy Reichert (HealthMe), along with employer, advisor, and Health Rosetta representatives.

Employers, navigators, and advisors attending RosettaFest can view the full session schedule and request a demo of the Total MSK Solution at totalmsk.com.

ABOUT HEALTHME®
HealthMe is the physician-founded operating system for direct-pay healthcare, equipping specialty practices with the pricing, payment, and access infrastructure to expand their direct-pay business—covering both self-pay patients and self-insured employers. Practices publish transparent, bundled pricing, while direct payers—including small-business owners, high-deductible and underinsured patients, health-sharing-ministry members, medical tourists, and self-insured employers—can find, access, and pay for care. HealthMe’s offerings include Self Pay, PayLink, and CareNav powered by Agent Dora, the navigation infrastructure used by nurse navigators, care navigation companies, and benefit managers to route patients to transparently priced care. HealthMe serves orthopedic, ENT, and other specialties and is headquartered in Naples, FL. Learn more at healthmedocs.com

ABOUT HURT!
A structured musculoskeletal access platform operating 24/7/365 and the entry point of the Total MSK Solution. Founded by orthopedic surgeon Dr. Brett Miller, HURT! connects people with an MSK injury to a real human orthopedic-trained clinician within minutes and directs them to the appropriate level of care, whether the injury occurred on the job, at home, or in sport, with the pathway remaining connected throughout recovery. HURT! serves orthopedic practices, health systems, employers, athletic programs, and communities. Learn more at hurtapp.com.

ABOUT ORTHOFORUM VALUE NETWORK (OVN)
OrthoForum Value Network is the nation's largest physician-led, clinically integrated MSK network, encompassing more than 5,000 physicians across 48 states. OVN provides national coverage through curated, community-based centers of excellence that deliver fully bundled, transparently priced episodes of care. Learn more at orthoforumvaluenetwork.com

Gabi Light
HealthMe
+1 310-402-6322
email us here


David Hall

David Hall

David is the senior editor at FintechNewsWatch. He has a background in journalism and has worked with various media outlets, covering topics ranging from digital banking and blockchain technology to startup funding and regulatory developments. When he is not writing, David enjoys reading, hiking, photography, and exploring new coffee shops.