Founder & CEO, Samarth, Ex-McKinsey / IIM Calcutta & IIT Kanpur Alum
As India Marks Its 80th Year, Samarth Elder Care Introduces the ‘Freedom at Home’ Initiative to Support 4.9 Million Indian-Americans in Empowering Their Parents in India.
For adult children residing in the US, genuine peace of mind isn’t achieved by pushing parents into artificial living situations or by fretting endlessly across different time zones.”— Asheesh Gupta, Founder and CEO of Samarth Elder CareNEW DELHI, DELHI, INDIA, August 9, 2026 /EINPresswire.com/ — As India gears up to celebrate its 80th Independence Day on August 15, Samarth Elder Care, India’s premier senior care management organization, is redefining the notion of freedom for countless diaspora families worldwide—the freedom for aging parents to live independently, securely, and with dignity in their own residences.
In an effort to assist the 4.9 million Non-Resident Indians (NRIs) in North America who oversee care for elderly parents from 8,000 miles away, Samarth Eldercare has unveiled its “Freedom at Home” Initiative, centered around the complimentary, open-access Elder Vulnerability Assessment. In the past, families often had to make tough choices like relocating parents to assisted living facilities, moving them overseas, or returning to India themselves. Today, a vast majority of seniors are insisting on “ageing-in-place.” Operational data from Samarth Elder Care indicates that most elders prefer staying in their own homes, provided they have dependable healthcare and emergency response systems. This aligns with global findings from AARP Research, which reveal that up to 90% of older adults prioritize remaining in their own homes rather than moving into institutional care.
“Independence Day celebrates autonomy, self-reliance, and dignity—values that are equally important within the home as they are on a national scale,” stated Asheesh Gupta. “For families living abroad, freedom from anxiety and genuine peace of mind come from establishing an invisible, highly professional ground support network in India that upholds their personal independence while ensuring immediate safety in emergencies.”
Four Key Elements of the “Freedom at Home” Care Model:
Autonomy in Medical Management- Arranging doctor visits, specialist appointments, and doorstep medication deliveries without stripping the elder of their decision-making power over their own health.
Home Safety & Fall Mitigation- Performing unobtrusive home inspections to remove physical dangers, installing grab bars, and improving lighting to guarantee mobility and safety across every room.
Rapid Emergency Safety Nets- Integrating 24/7 SOS response systems with local ambulance dispatch, hospital admission authorization, and real-time notifications sent directly to family members in the US.
Active Community & Social Mobility- Linking seniors with nearby community groups, wellness events, and physical activities to reduce social isolation and sustain mental stimulation.
CASE FOCUS: Maintaining Dignity Across 8,000 Miles
When 82-year-old retired professor Dr. Sharma had a minor fall at his Delhi residence, his daughter, a software director in Seattle, felt intense pressure to move him into an assisted living facility. Instead, using Samarth Elder Care’s “Freedom at Home” framework, Dr. Sharma received non-slip home modifications, daily health monitoring, and a dedicated Care Manager who accompanied him on weekly errands.
”My father didn’t have to give up his home or his independence,” his daughter remarked. “He simply needed a professional safety net on the ground that I could rely on from the US.”
Assessing Independent Living Readiness
As part of this effort, Samarth encourages diaspora families to gauge their parents’ independent living score using the Elder Vulnerability Assessment, a free online diagnostic tool.
This 5-minute evaluation examines core independent living indicators such as prescription adherence, digital security, emergency preparedness, and social engagement, then produces a personalized report highlighting specific care deficiencies and actionable steps to address them.
Samarth Eldercare will also host a live virtual webinar for US NRI community leaders and alumni networks on August 22, 2026, entitled “Preserving Senior Independence: Building Cross-Border Care Systems That Work.”
About Samarth Elder Care
Samarth Elder Care is India’s foremost professional elder care firm, assisting older adults in living with dignity and independence while providing their families, no matter where they are located, with the confidence of high-quality care. Established in 2016 by alumni of IIT, IIM, Cambridge, and Yale, with executive leadership experience at McKinsey & Company, Samarth operates in over 350 cities across India, serves families in more than 33 countries, and is supported by Social Alpha. Trusted by diaspora families throughout North America, UAE, Asia, and Australia, Samarth’s services encompass in-home care with a dedicated Care Manager, community and wellness programs, and specialized clinical care through the Samarth Clinic for Healthy Ageing.
When a family cannot be there, Samarth is.
Reference Links & Data Sources
AARP Home and Community Preferences Survey:
https://www.aarp.org/research/topics/community/info-2021/2021-home-community-
preferences.html
Chitralekha Samaddar Sen
Samarth Elder Care
+91 87006 90186
media@samarth.community
Visit us on social media:
LinkedIn
Instagram
Facebook
