AI Integration at Ken Harvey Homes
Stars Award for Best Website
The Best Website win for kenharveyhomes.com at the NCHBA 2026 STARS Awards was powered by a research-savvy AI assistant and a new automated route planner for the Parade of Homes
Martin Communications built us something that actually sells, not just something that looks nice.”— Andy BeairdRALEIGH, NC, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Martin Communications, a digital marketing agency headquartered in Raleigh, and Ken Harvey Homes, a custom home builder covering the Raleigh-Durham Triangle, have been awarded the Best Website for a Building Company prize at the North Carolina Home Builders Association's (NCHBA) 2026 STARS Awards. The recognition came on Monday, August 31, at the Hilton Charlotte University Place in Charlotte, North Carolina.
Two standout features were key to the win, setting kenharveyhomes.com apart from typical builder websites. The site’s AI assistant has become increasingly adept at answering detailed, specific inquiries, allowing potential buyers to skip hours of manual research before ever contacting a salesperson. Additionally, a new Parade of Homes page automatically generates a driving route to every Ken Harvey home on the tour, transforming a formerly printed map and guessing game into a single click.
Since its launch, the website has delivered a 160.4% increase in monthly visitors, 100.81% year-over-year traffic growth, and a 116.7% boost in lead form conversions.
“This award belongs to the whole team that pushed us to build something the Triangle market had not seen from a home builder before,” said Jenny Martin Burke, President of Martin Communications. “We wanted a website that did real work for Ken Harvey Homes. Seeing NCHBA recognize that is a huge validation of the strategy.”
“We recognized the enormous prospect benefit of providing AI services to end users to provide real answers to questions 24 hours per day,” said Kevin Boxell, Vice President of Technology for Martin Communications. “Each user is unique in their needs and questions, and while the website itself did a great job of organizing commonly requested information, the AI dives deeper into providing real and accurate answers to more specific prospect needs.”
“Our website has become one of our hardest-working team members,” said Andy Beaird, Member Manager of Ken Harvey Homes. “Buyers are showing up to appointments already knowing which floor plan fits their family and what a community offers, because they found the answers themselves online. Martin Communications built us something that actually sells, not just something that looks nice.”
The AI assistant is present on every page of kenharveyhomes.com and pulls from the company’s live inventory, floor plan, and pricing data to answer prospect questions in real time. Since going live, it has steadily improved at handling more nuanced, detailed queries—the type that previously required a phone call or an in-person visit—compressing what could be hours of research into a single conversation. Ken Harvey Homes is not aware of any other Triangle-area builder that has deployed a comparable real-time, database-connected assistant.
The Parade of Homes page is the site’s latest addition. Instead of forcing
