Gordon Fraser, founder of Lancia Gallery, sits behind the steering wheel of his uncommon 1973 Lancia 2000 HF Coupé, which was shipped from Lecce, Italy to Los Angeles in 2025.
Lancia Gallery, founded by Gordon Fraser and photographer Walter Fulbright, investigates Italian automotive design via Los Angeles’s architectural landscape.
The Lancia itself is a piece of Italian design. The challenge was to create images strong enough to exist independently as art.”— Gordon Fraser, Founder, Lancia GalleryLOS ANGELES, CALIFORNIA, UNITED STATES, October 4, 2026 /EINPresswire.com/ — Lancia Gallery, a fresh fine-art automotive photography venture developed by entrepreneur and classic-car collector Gordon Fraser alongside photographer Walter Fulbright, officially begins today in Los Angeles.
The debut series centers on Fraser’s rare 1973 Lancia 2000 HF Coupé, shot against Los Angeles’s dramatic concrete structures, shadows, and cinematic illumination.
Instead of depicting the car through standard automotive photography, Fraser and Fulbright treated the Lancia as a twentieth-century design artifact — examining its shape, proportions, and sculptural attributes within Los Angeles’s distinctly modern landscape.
The outcome is an ongoing photographic series that places Italian automotive design in conversation with Southern California’s architecture.
The project launches with its first piece, “Under Wraps — No. 01, Los Angeles,” followed by a single new photograph each week.
“I didn’t want this to become another collection of beautiful photographs of a beautiful old car,” said Fraser. “The Lancia itself is a piece of Italian design. The challenge was to create images strong enough to exist independently as art. Los Angeles gave us this extraordinary counterpoint — Italian elegance against concrete, scale, shadow and California light.”
Built by Pininfarina and manufactured in limited quantities, the Lancia 2000 HF represented the final stage of Lancia’s renowned Flavia-derived coupé.
Under its understated Pininfarina shell lay an unusually advanced specification for its time: a two-liter flat-four engine with Bosch electronic fuel injection and a five-speed gearbox. Only 1,229 units of the Lancia 2000 HF Coupé were made, adding to the model’s current scarcity.
Fraser’s ASI Gold-certified example spent most of its existence in Italy before being moved from Lecce to Los Angeles in 2025. Its Italian history, rarity, and unique architectural shape sparked the creation of Lancia Gallery.
For Fulbright, the effort offered a chance to remove the car from the nostalgic visual language commonly tied to European classics.
"The intention was never simply to document the car,” said Walter Fulbright. “We wanted to explore shape, surface and proportion — and what happens when that refined Italian form is placed against something much harder and more architectural.”
One New Photograph. Every Week.
Unlike a standard exhibition shown as a finished body of work, Lancia Gallery will unfold gradually, with one new photograph issued each week.
Each release reveals a different interpretation of the same vehicle and its connection to Los Angeles, letting the collection itself develop over time.
The first work, “Under Wraps — No. 01, Los Angeles,” is offered as a fine-art photographic print in 12 × 16-inch and 18 × 24-inch sizes, with prices starting at $125.
Future releases will continue the visual exploration and will include information about print availability and exhibition updates.
For Fraser, the project also mirrors a broader passion for preserving and acknowledging overlooked automotive design.
“Ferrari, Porsche and Mercedes-Benz are already firmly established within the visual language of automotive culture,” Fraser said. “Lancia is different. There is this extraordinary history of engineering and design, but many of the road cars remain almost unknown in America. That makes the car much more interesting to me.”
Lancia Gallery starts with the 2000 HF but creates a wider artistic platform at the crossroads of automotive design, photography, architecture, and cultural history.
“Cars like this were drawn by people, not algorithms,” Fraser added. “There’s an emotional quality to the proportions and details. Lancia Gallery is about stopping long enough to look at that — and treating automotive design
