A newly launched firm merges commercialization strategy, go-to-market execution, user acquisition, and growth systems to help digital products thrive well beyond their initial release in the age of AI.
“We don't consider Perch to be just another marketing agency. We see ourselves as a commercialization partner.”— Zack Hill, Partner at Few and Co-Founder of PerchLITTLE ROCK, AR, UNITED STATES, July 16, 2026 /EINPresswire.com/ — Few, the digital product agency based in Arkansas, has officially introduced Perch, a new venture dedicated to assisting organizations in transforming their digital products into enduring businesses via commercialization strategy, go-to-market planning, user acquisition, AI technology, and sustained growth.
For over ten years, Few has collaborated with startups, large enterprises, and public agencies on designing and developing software and applications. Throughout this journey, a recurring challenge became evident: releasing a great product is merely the first step. Many companies find it difficult to properly position their offerings, pinpoint the correct audiences, set up viable revenue streams, and generate the necessary momentum for lasting achievement.
Perch was established to address this very issue.
Leveraging extensive experience in bringing digital products to market, Perch enables organizations to progress from product development into full commercialization. By focusing on market positioning, pricing models, go-to-market strategies, user acquisition, community building, and growth enhancement, the firm assists clients in creating sustainable enterprises around their digital creations.
"Throughout the years, we've been part of launching remarkable products, but we've also witnessed firsthand that exceptional software does not automatically translate into a thriving business," stated Zack Hill, Partner at Few and Co-Founder of Perch. "Companies pour enormous time and resources into developing digital products, yet many underestimate the effort required to position, launch, monetize, and expand them in this new AI-driven era we find ourselves in. Perch was designed to close that gap."
Even as progress in software development and artificial intelligence makes it simpler than ever to create new digital products, the necessity for careful commercialization and strategic positioning has only intensified. As obstacles to building a digital product decrease, successful enterprises will increasingly set themselves apart through sharper positioning, deeper customer connections, and more efficient go-to-market approaches—rather than relying solely on technology.
The company's methodology pairs seasoned strategists with AI-enhanced research, analytics, and experimentation to guide organizations toward smarter growth choices while cultivating trust-based relationships with their users.
"Creating a product represents only half the journey," remarked Brent Fulford, Co-Founder of Perch. "The organizations that truly succeed are those that grasp who they are serving, how they deliver value, and how they earn user trust over time. That is exactly what Perch is built to help product teams achieve."
This launch draws on commercialization strategies that have previously aided organizations in successfully introducing new digital products in both consumer and B2B markets. Past work includes assisting with the launch of a home services platform that produced over $3.4 million in its first year, supporting the expansion of a top-rated fitness application, and helping position an enterprise AI company that subsequently secured $22 million in funding. These experiences reinforced a consistent lesson: successful products demand more than outstanding technology—they require deliberate commercialization.
Perch will serve a wide range of organizations, from early-stage startups and venture-backed software firms to established enterprises commercializing internal technology, digital innovation teams, and organizations bringing new products to market.
Perch's commercialization offerings include:
– User and market research
– Growth Blueprint strategy engagements
– Market positioning and messaging
– Product packaging and monetization strategy
– Go-to-market planning and execution
– Community activation
– User acquisition and retention systems
– Growth optimization and analytics
"We don't view Perch as simply another marketing agency," Hill added. "We function as a commercialization partner. Our job is to help organizations address the questions that too often arise only after the product is finished: Who is this meant for? Why will people care? How does it generate revenue? And how do we achieve sustainable growth? These are the questions that need to be tackled earlier in the process and ultimately determine whether a product will succeed."
Perch is based in Little Rock, Arkansas, and operates as a sister company to Few.
For additional details, visit WorkWithPerch.com.
About Perch
Perch is a commercialization and growth firm that assists organizations in turning digital products into viable businesses in the AI era. By integrating market strategy, positioning, monetization planning, go-to-market execution, community building, user acquisition, and growth optimization, Perch enables product teams to create lasting enterprises around innovative digital products.
About Few
Few is a digital product strategy, design, and development company headquartered in Little Rock, Arkansas. Established in 2014, Few helps startups, Fortune 100 companies, and public institutions craft purposeful digital products through integrated strategy, design, and engineering. The company partners with organizations to turn ambitious concepts into scalable digital experiences.
Arlton Lowry
Few – Digital Product Agency
+1 501-628-9270
arlton@few.io
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