BEVERLY HILLS, CA, UNITED STATES, July 19, 2026 /EINPresswire.com/ — DreamSofa, a custom furniture maker selling directly to consumers, indicates that a growing proportion of its order volume now comes from trade and project buyers — including home developers, stagers, and short-term rental operators — as opposed to individual homeowners furnishing their own homes.
Citing its DreamSofa's 2026 Mid-Year Consumer Insights Report, the company notes that among its residential customers, requests for fixed, single-configuration sectionals fell by over 40% in the last two years, while demand for custom and modular seating increased during that time. DreamSofa adds that it has observed a comparable trend among trade buyers who furnish spec homes, staged listings, and amenity spaces.
Historically, developers furnishing several unit types in a single project ordered variations of the identical furniture set or simply accepted that a fixed sectional would not fit every floor plan perfectly. DreamSofa explains that because modular seating consists of sections that can be reconfigured instead of a single fixed unit, the same base collection can be configured in various ways across different unit types — for instance, as a compact loveseat in a smaller unit or as a larger sectional in another.
According to a DreamSofa spokesperson, “Developers don’t want five different couches for five different floor plans anymore. They want one system that adapts.”
DreamSofa, unlike Lovesac, additionally notes a practical staging benefit: a modular system can be taken apart and reused across different units or projects rather than being replaced when it no longer fits
