The Axle AI FOCUS plugin for Avid Media Composer enables seamless Op-Atom MXF workflows
Axle AI FOCUS makes its debut at the IBC2026 Conference (Stand 7.D20)
Axle AI, an industry leader with more than 1,000 MAM and DAM installations globally, presents an integrated solution that operates entirely on‑site, without reliance on cloud storage or AI services.
In the last few years, we’ve seen a significant portion of the media industry conclude there's no substitute for the speed, security, control and searchability of storing core media assets locally.”— Sam Bogoch, CEO, Axle AI
BOSTON, MA, UNITED STATES, September 4, 2026 /EINPresswire.com/ — Axle AI, the premier provider of on‑premise media asset management, is introducing a major new platform called Axle AI FOCUS at next week’s IBC conference in Amsterdam. Building on eight years of on‑premise AI development and the March acquisition of Portfolio DAM from Monotype/Extensis, Axle AI now gives media teams a single, unified interface for all their media, subclips, and metadata—whether AI‑generated or human‑tagged—no matter where the files reside. The platform puts the power of the AI revolution under your command, featuring a radically simple user interface and workgroup pricing that stays affordable. With social media marketing demanding constant repurposing of existing content, a tool like Axle AI FOCUS has become indispensable.
“In the last few years, we’ve seen a significant portion of the media industry conclude that while cloud workflows may have their place, there is no substitute for the speed, security, control and searchability of storing core media assets locally,” said Sam Bogoch, Axle AI’s CEO. “The sad fact is there are so many tools for different phases of a media workflow, with so many different interfaces, that users get confused. We decided to create a single, unified interface that follows you through the entire media workflow, from ingest through final review, in a single, easy-to-use package.”
With a strong focus on privacy, security, and performance, Axle AI FOCUS begins as a fully on‑premise solution. Its MAM and AI modules all run on cost‑effective local hardware, managed through a smooth, integrated browser front end that handles everything for creative users. No data ever leaves your site. To the extent that Axle AI FOCUS cloud capabilities like the threaded review and browser timeline editor are used, they are deployed only at the customer’s discretion, typically on customer‑managed virtual servers—not on hyperscalers such as AWS, Microsoft, or Google.
Beau Nilsson, Director of Post Production and Operations at Radley Studios, said “Axle AI gives us a straightforward way to keep our projects organized and accessible. Just as importantly, their team has been great to work with. We’re always experimenting with adding external tagging data into our Axle AI catalog, and their support team is genuinely interested in helping us execute those ideas.”
Axle AI FOCUS combines the feature sets of four previously separate Axle AI products into a streamlined browser‑based user interface and platform:
• Axle AI MAM
• Axle AI Tags
• Axledit / Axle AI Cloud
• Portfolio DAM
Axle AI FOCUS is offered in three core configurations, each customizable:
Axle AI FOCUS Field
• MAM
• Semantic search and scene understanding
• Panels for Adobe Premiere and other Adobe applications
• Drag and drop app for Resolve, FCP
• Full REST API support
• 3 named-user license (expandable)
• Half-day onboarding and remote system configuration
From $2,995 USD per year
Axle AI FOCUS Team
• Everything in Field, plus:
• Trainable AI recognition models for faces, logos, objects, transcription and OCR
• Custom AI ONNX model support
• Connectr workflow automation, 2 concurrent workflows
• 5 named-user license (expandable)
• 1-day onboarding and remote system configuration
From $14,995 USD per year
Axle AI FOCUS Workgroup
• Everything in Team, plus:
• Raw camera format support and DPX image sequence workflows
• Portfolio DAM subsystem with image processing features
• Rough cut editing
• Cloud review and approval
• Connectr workflow automation, 8 concurrent workflows
• 10 named-user license (expandable)
• 20 named-user private cloud license (expandable)
• 2-day onboarding and remote system configuration
From $28,995 USD per year
Axle AI will be showcasing Axle AI FOCUS at Hall 7, stand 7.D20 at IBC in Amsterdam from September 11th through 14th.
About Axle AI, Inc.
Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software that runs on premise, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.
Axle AI is a privately held company, whose founders have extensive industry experience in DAM and MAM. Investors include Emerging Ventures Capital, Stadia Ventures, Jason Calacanis’ LAUNCH accelerator, and Quake Capital. Axle AI’s CEO, Sam Bogoch, formerly led Avid’s Interplay Workgroup and Media Central product lines; Axle AI’s growing team includes members with decades of work in the media management and storage industry. www.axle.ai.
Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
email us here
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
X
VPLand covers Axle AI's technology at the NAB Show, including a walkthrough of key features
