Advantage | The Authority Company announced five new publishing agreements featuring thought-leader authors across its Forbes, SXSW, and Advantage imprints.
CHARLESTON, SC, UNITED STATES, November 2, 2026 /EINPresswire.com/ — Five entrepreneurs, founders, and executives who built careers as authorities in business growth, leadership, sales, technology, and work culture have signed on for new publishing projects with Advantage | The Authority Company.
The company, which houses five publishing imprints — Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, and Rethink Press — points to its thousands of authors and thought leaders as evidence of its founding conviction: that writing a book remains the most powerful way for professionals to establish authority in their field.
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The newly signed authors will see their books published in the months ahead.
Brian Gottlieb
Gottlieb is an inspirational business leader, entrepreneur, bestselling author, and speaker with more than three decades of experience building high-performance teams. He launched a home improvement business in 2009 with $3,000 and a plastic folding table, then spent the next 12 years growing it into a family of multi-state companies with nearly $1 billion in cumulative sales. Having worked alongside thousands of sales professionals, Gottlieb identified the habits that consistently distinguish the very best, and his forthcoming book, “Beyond the Script: How Top Salespeople Earn Trust and Win More Business,” lays out what separates top performers from the rest. The book pairs an engaging parable with an actionable blueprint for applying four foundational habits within any sales system. It marks his second project with Forbes Books; his first, “Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High-Performance Teams,” was an Amazon and Barnes & Noble bestseller.
Imprint: Forbes Books
Travis Lee Howard
Howard is an entrepreneur, attorney, and startup operator, and the architect of The Mindful Business Paradigm (TheMBP™). He has founded or co-founded 13 companies, spanning early-stage technology and automotive software to a groundbreaking research cannabis cultivation facility and multi-state staffing agencies. His upcoming book, “Your Team Comes Last: How Conscious Leaders Build Without Burning Out,” examines why many promising businesses implode even after successful beginnings. His explanation: founders build in the wrong order, hiring too quickly and scaling too aggressively. Drawing on his varied business experiences, Howard uncovers the hidden patterns that sabotage entrepreneurs from within and offers a different model for sustainable business growth.
Imprint: Advantage Books
Robert Rasmussen
A U.S. Navy veteran, Rasmussen is chairman/co-founder of Agile Six, a people-first digital services company that builds software for federal agencies. During a decade working in Norway, he observed a culture organized around collective well-being that reshaped what he believed about ambition, leadership, and success. In “Room to be Human:” Building a Time-Rich Future in the Age of Acceleration,” Rasmussen challenges the hard-driving American way of working life and the assumptions upon which the work week was built. He calls the shortage of hours that actually belong to U.S. workers “time poverty” and considers how artificial intelligence could affect that work/quality of life ratio. Rasmussen directs his message to people who set the terms of other people’s days — founders, executives, managers, public servants — and to those living under terms someone else set.
Imprint: SXSW Books
Paul Theisen
With over 30 years of experience as an executive across numerous industrial markets, Theisen helps leaders identify market trends and operational constraints, align digital solutions to strategy, and unlock competitive advantage. As CEO and founder he leads an executive services firm, TAG CXO. In “Outmaneuvering Goliath: How Mid-Market CEOs Compete with Giants and Win,” Theisen focuses on how AI is changing the playing field. His goal is to help middle-market CEOs think more deliberately about how they architect the C-suite, access the executive talent they need, and apply stronger judgment to compete with much larger organizations.
Imprint: Forbes Books
Dennis Turcinovic
Turcinovic is the owner and managing partner of Delmonico’s Hospitality Group, the company behind the historic Delmonico’s Restaurant in New York City. He has been the force keeping Delmonico’s alive through what he calls “social engineering” — the art of turning chaos into opportunity and relationships into resources. After leading his business through 9/11, Hurricane Sandy, COVID, and every imaginable crisis, his book, “Life at Steak: Secrets, Loyalties, and One Man’s Code That Keeps America’s First Restaurant Alive” is a business survival manual. Whether you’re grinding through your own impossible situation or trying to find your “why,” this book will provide the knowledge and strength to keep going.
Imprint: Forbes Books
Advantage | The Authority Company is proud to partner with these authors on their journey as they share their valuable insights and vision. To learn more about our publishing imprints, book promotions, media services, personal brand strategy and processes, please visit theauthoritycompany.com.
About Advantage | The Authority Company
Advantage | The Authority Company provides CEOs, business leaders, entrepreneurs, and visionaries with an array of services that assist them in building their Authority in their areas of expertise, enabling them to gain exceptional visibility, credibility, and recognition. Those services include book publishing under five imprints — Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, and Rethink Press — in addition to public relations, podcasting, personal brand websites, content creation, brand strategy, and more. Since the company’s founding in 2005, Advantage has helped thousands of clients enhance their Authority and their personal brands through its publishing and brand-building services. Advantage Media operates offices in both Charleston, S.C., and London.
Miguel Casellas Gil
Advantage | The Authority Company
Why it matters
The five signings show that book publishing remains a core channel through which founders and executives convert operational experience into recognized expertise — and that AI, sales performance, and work-life balance are the themes publishers expect business readers to seek out next. For Advantage, whose five imprints span Forbes, SXSW, and its own brands, the deals also reinforce a model built on pairing author authority with brand-building services rather than books alone.
