Phil X stands alongside the Cream Guitars Voltage Da Vinci prior to its first-ever public performance at Madison Square Garden.
During his set, Phil X wields the Cream Guitars Voltage Da Vinci—the industry’s first professional-grade electric guitar built with proprietary electromagnetic paint technology.
On one of rock’s most iconic stages, Phil X introduced the world’s first guitar finished with electromagnetic paint, marking the dawn of a new chapter for instrument design.
MONTERREY, NUEVO LEON, MEXICO, July 16, 2026 /EINPresswire.com/ — Cream Guitars’ Voltage Da Vinci premieres live on stage with Phil X during Bon Jovi Forever.
New York City, July 13, 2026 — On July 12, inside the famed Madison Square Garden, thousands of fans witnessed a pivotal moment in electric guitar history.
Guitarist Phil X brought the Cream Guitars Voltage Da Vinci to the stage during Bon Jovi’s Bon Jovi Forever concert, using the instrument for two of the band’s biggest hits, “It’s My Life” and “Livin’ on a Prayer.”
This is far more than a custom guitar. The Voltage Da Vinci brings a breakthrough never before seen at a major live show: electromagnetic paint technology that allows the instrument to electronically shift its appearance in real time, all while preserving the performance, feel, and reliability expected by top-tier touring musicians.
Cream Guitars spent over five years developing this project, merging industrial design, advanced electronics, software engineering, and premium luthiery into a single creative platform.
Rather than treating the guitar as a fixed object, the Voltage Da Vinci reimagines it as a dynamic instrument that can change its look alongside the music.
Its Madison Square Garden debut marked the first time this technology appeared in front of a worldwide audience, putting one of rock’s most hallowed venues at the center of what Cream Guitars sees as the start of a new era for musical instruments.
“This was never about changing colors,” said Luis Ortiz, Founder and CEO of Cream Guitars. “It was about giving musicians an instrument capable of expressing identity as dynamically as the music they create.”
For Cream Guitars, the performance at Madison Square Garden is not only a company milestone but also a declaration that guitar innovation can still redefine the future of one of music’s most enduring instruments.
Marian Figueroa
Cream Guitars
sendmemore@creamguitars.com
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