Fresh off regulatory approval, a Swiss asset manager is taking a novel approach to art investing straight to the private markets crowd.
ZURICH, SWITZERLAND, October 28, 2026 /EINPresswire.com/ — Anchorage Asset Management AG made its pitch to the international investment community at Apex Invest Europe 2026, showcasing the Anchorage Art Fund a mere four weeks after securing authorisation in Liechtenstein. The event, held at The Dolder Grand in Zurich on 27–28 October and organised by Apex Invest, drew institutional investors, family offices, fund managers and private-market specialists for discussions on the investment climate and the forces shaping capital deployment.
For Anchorage, the gathering represented a key moment to present the fund to professional investors and highlight its distinct take on art as an alternative asset class. What sets the proposition apart is a structure that lets the fund own artworks outright, bypassing special purpose vehicles (SPVs) entirely. That direct ownership model keeps the art itself at the core of the investment framework, a deliberate contrast to strategies that route holdings through intermediary entities.
The Zurich platform gave Anchorage a chance to walk potential investors through this approach and explore where art fits within broader alternative investment portfolios. The company also expressed gratitude to Apex Invest and the event’s speakers, partners and participants for fostering a productive dialogue across the private markets sector.
Massimo Lucidi
International Reputation Institute LLC
+1 917-635-6730
Why it matters: Anchorage’s direct-ownership structure could signal a shift in how art funds are built, offering investors a more transparent line to the underlying assets. As private markets increasingly look beyond traditional holdings, the fund’s early reception in Zurich may hint at growing appetite for tangible, non-correlated investments.
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