In the race to modernize digital experiences, partnership tiers often signal which agencies can actually deliver on complex, composable architectures. Verndale’s new Elite status with Contentstack places it in a select group recognized for technical depth, customer impact, and strategic mastery of the platform.
Partner status recognizes Verndale’s growing Contentstack expertise, joint customer momentum, and commitment to innovation across content, data, and AI
Together, we’re helping enterprise teams get more value from composable architecture by connecting content, data, personalization, and AI in ways that are practical, measurable, and built to scale.”— Jim King, Verndale
Verndale, a digital customer experience and ecommerce agency, today announced that it has achieved Elite Partner status in the Contentstack Partner Program. Contentstack’s highest partner tier, Elite, recognizes organizations with demonstrated technical expertise, proven customer impact, and strategic knowledge of the Contentstack platform and composable digital experience architecture.
This milestone underscores how far the Verndale and Contentstack partnership has come. Verndale has broadened platform enablement and certification across its teams while deepening collaboration with Contentstack on intricate customer projects. The two companies are now helping organizations streamline content operations, connect enterprise systems, and craft more personalized digital interactions.
“Achieving Elite Partner status is a meaningful milestone in a partnership that has grown from early platform enablement into a shared go-to-market and delivery motion,” said Jim King, VP, Partners & Alliances at Verndale. “Together, we’re helping enterprise teams get more value from composable architecture by connecting content, data, personalization, and AI in ways that are practical, measurable, and built to scale.”
"Verndale reaching top Elite status is a milestone for both organizations, and it's well earned," said Contentstack's CRO, Todd Rathje. "Over the past year, they've been right beside us in some of the most important wins for both our companies. Verndale has gone all in on the Contentstack AXP platform because they see what it does for their customers: faster time to value, more flexibility and better digital experiences. That kind of conviction is what makes a great partner. We're proud to celebrate this with the Verndale team, and we're excited about what we'll build together next."
Verndale will exhibit at Contentstack ContentCon 2026 in Chicago on October 27th–28th, connecting with digital experience leaders, Contentstack customers, and ecosystem partners. The event will provide an opportunity to share Verndale’s perspective on composable architecture, personalization, AI-enabled optimization, and the practical steps organizations can take to turn platform investments into measurable business outcomes.
Verndale is also a finalist in Contentstack’s 2026 Partner Hackathon. The team’s submission, “Frictionless — From Friction to Conversion,” is a real-time decisioning solution designed to help digital experiences respond to visitor intent. The concept uses behavioral signals to infer likely friction and select the next-best, on-brand experience for a visitor.
The solution combines Contentstack capabilities including Agent OS, Personalize, Brand Kit, Automate, Visual Builder, and workflows, with Lytics for behavioral intelligence, HubSpot for CRM enrichment, and Google Vertex AI for search and content-gap signals. In the demo, Contentstack Personalize delivers governed experience variants while an explanation layer shows the signals, friction pattern, and outcome being optimized. The result is a reusable, closed-loop pattern for personalization, conversion-rate optimization, and composable experience delivery.
“Frictionless demonstrates what becomes possible when Contentstack is placed at the center of a broader, intentionally composable architecture,” said Deepthi Katta, Technical Director at Verndale. “It gives teams a practical way to move from static personalization to explainable, governed, and measurable decisioning.”
The Hackathon finalists will be featured at ContentCon, where the solution will be presented for judging and audience voting.
About Verndale
Verndale is a digital customer experience and ecommerce agency that guides ambitious brands through the next generation of connected experiences. Combining strategy, design, technology, data, AI, and marketing, Verndale helps organizations create experiences that are discoverable, measurable, and human-centered. With deep expertise in content management systems (CMS), digital experience platforms (DXP), and more, Verndale advises clients on the best fit technologies to enable their growth. Learn more at www.verndale.com.
About Contentstack
Contentstack is a composable digital experience platform that helps enterprises create, manage, and deliver content across channels. Its platform brings together headless CMS capabilities, personalization, automation, and integrations so teams can build digital experiences that are flexible, scalable, and ready for what’s next. Learn more at www.contentstack.com.
Tracey Barber
Verndale
tracey.barber@verndale.com
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Why it matters: As enterprises increasingly shift toward composable architectures, partnerships like this signal which agencies are equipped to handle the complexity of integrating content, data, and AI. Verndale’s Elite status and its hackathon entry highlight a practical path from static personalization to governed, measurable decisioning—an approach that could define the next wave of digital experience delivery.
