Tourist looking at hot air balloons
Viewing stars with a telescope
New travel technology brings CRM, trip planning, client communication, proposals, bookings and operations into one platform built specifically for DMCs.
That's the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”— Paul Sarfati
DOVER, DE, UNITED STATES, September 6, 2026 /EINPresswire.com/ — Baboo Travel is rolling out the next phase of its worldwide bespoke travel approach with an AI-driven platform aimed at making it much easier for Destination Management Companies, local specialists and Baboo's own travel team to plan, market and manage intricate custom holidays.
Launched in 2020, Baboo was created around a straightforward concept: the individuals who know a location most intimately ought to have a more hands-on role in crafting the trips that travelers experience.
The obstacle, however, is that customized travel remains remarkably complicated to run.
One individual booking may demand a mix of CRM systems, spreadsheets, email, messaging platforms, PDF documents, itinerary tools, supplier confirmations, payment systems and operational files. For smaller DMCs and niche local experts, technology frequently adds more effort rather than reducing it.
Baboo intends to alter that.
Its new platform merges the complete customer journey into a single working environment where Local Experts can accept and handle inquiries, assess traveler needs, build itineraries and proposals, interact directly with travelers, oversee bookings and confirmations, manage logistics and keep a full record of each trip.
Artificial intelligence is woven throughout the system to support the people performing the tasks instead of substituting them.
AI is capable of sorting inquiries, highlighting crucial client details, aiding trip design, accelerating routine work, boosting communication and enabling teams to handle large amounts of travel data more effectively.
Yet Baboo maintains that the ultimate travel experience must still be rooted in human knowledge.
“AI can process information incredibly well, but it doesn't know Oaxaca like somebody who lives there, it doesn't know the little hotel in Puglia that is perfect for a particular couple, and it doesn't replace years of relationships with guides, hotels and communities,” said Paul Sarfati, Founder and CEO of Baboo Travel. “The opportunity is to give those experts dramatically better tools.”
The platform is being built around how DMCs truly function rather than adapting generic CRM software to the travel sector.
A Local Expert can go from a fresh inquiry through trip design, proposal development, communication, booking and logistics while holding the same traveler and journey details throughout the process.
From the traveler's perspective, that results in a smoother experience too: clearer proposals, a single hub for communication, continuously updated booking details and simpler access to everything needed before and during the trip.
Baboo currently partners with destination specialists across a worldwide network and has shaped its consumer offering around linking travelers with vetted local experts. The new technology expands that vision by equipping those experts with the infrastructure to stay competitive in an increasingly tech-driven travel market.
“We've spent years asking how technology can make tailor-made travel more personal rather than less personal,” Sarfati added. “That's the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”
The platform will continue to be introduced across Baboo's internal teams and Local Expert network as the company develops what it views as a fresh operational model for personalized travel.
About Baboo Travel
Baboo Travel is a tailor-made travel platform founded in 2020 that connects travelers with carefully selected Local Experts around the world. Baboo combines local knowledge, personalized trip design and technology to simplify the process of creating and booking customized journeys. Baboo Travel has been a Certified B Corporation since 2022.
Paul Sarfati
Baboo Travel Inc
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